Yesterday, FCA US LLC issued a press release announcing a new promotional partnership between Dodge, Jeep brand, and Warner Bros. Pictures, ahead of the highly anticipated release of Batman v Superman: Dawn of Justice.
The co-branded partnership includes the release of Jeep brand's Renegade Dawn of Justice Special Edition, as well as numerous branded television spots and social/digital consumer engagement campaigns.
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
Batman v Superman: Dawn of Justice opens in theaters nationwide on March 25. Check out the new Special Edition Renegade in the clip below.